Terms of Use of Website and Mobile Application

And Privacy Policy


Terms of Use

Introduction. 3

Contact Details / Customer Support. 3

Intellectual Property of HiLife. 3

User Content. 4

User Ideas. 4

Third Party Links. 5

Third Party Products and Services. 5

Your Dealings with Merchants and other Users. 6

User Account Registration. 6

Vouchers. 7

Payment. 9

Acceptable Use Policy. 9

Disclaimer of Liability. 11

Limitation of Liability. 12

Indemnity. 13

Modifications, Suspension or Termination. 13

Personal Data Protection. 13

Force Majeure. 14

Notices  14

Governing Law and Dispute Resolution. 14

Amendment of these Terms of Use. 14

Rights of Third Parties. 15

General 15


Privacy Policy. 16

Protecting you. 16

How to contact us. 16

What personal data we collect. 16

How we use personal data. 17

Choice & control over your personal data. 18

Messages from HiLife. 19

Market research. 20

Sharing & disclosure of personal data. 20

Cookies & tracking technologies. 22

Emails    23

Security and retention. 23

No Spam, Spyware, or Virus. 23

Retention of personal data. 24

HiLife’s Right. 24



Terms of Use


1.                  Introduction


1.1.            This website (“Website”) or mobile application (“App”) is provided by us, Hilife Interactive Pte. Ltd. (“HiLife”).


1.2.            By browsing, accessing or using this Website, or by downloading, installing or using this App, you hereby expressly acknowledge and agree to be bound by these Terms of Use. If you do not agree to these Terms of Use, please do not use this Website or App.


1.3.            Please read these Terms of Use carefully and check back periodically as we update them from time to time. Each time you use this Website or this App, you signify your agreement to the latest version of these Terms of Use that is in force.


1.4.            Current version published: 25th January 2016



2.                  Contact Details / Customer Support


2.1.            If you have any questions, comments or complaints, please contact our customer support at:


Telephone Hotline: +65 6422 1641

(Available from 9am to 5.30pm (Singapore time) on Mondays to Fridays, excluding public holidays)


Email: cs@hilife.sg



3.                  Intellectual Property of HiLife


3.1.            The intellectual property rights in this Website or App, including all of its information content, databases, compilations, designs, text, graphics, photos, videos, music, sound, and their selection and arrangement, and all software (including applets and scripts and underlying source code), vest solely in HiLife or our licensors. All rights are reserved exclusively to HiLife and our licensors. You acknowledge and agree that you have no right, title or interest in any such intellectual property.


3.2.            All rights (including goodwill) in the HiLife name and trade mark are owned by HiLife or our licensors. Any other product, service or company names and trademarks which may appear on this Website or App are the names and trademarks of their respective owners.


3.3.            This Website or App is provided for your non-commercial, personal use only and must not be used for business or commercial purposes. You may not reproduce, modify, copy or distribute or use for commercial purposes any part of this Website or App without HiLife’s permission.


3.4.            HiLife grants you a limited, non-exclusive, non-transferrable, revocable licence to download and use the App on a computing device that you own or control, solely for your own personal, non-commercial use.


3.5.            You may retrieve and display the content of this Website or App on a computer screen, store such content in electronic form or print one copy of such content, solely for your own personal, non-commercial use, provided you keep intact all and any copyright and proprietary notices.



4.                  User Content


4.1.            If you provide HiLife with any content or material (including designs, text, graphics, photos, videos, music and sound recordings) using this Website or App or by any other means (e.g. by email), you grant us a non-exclusive, royalty-free, perpetual, irrevocable, sub-licensable and transferable right and licence to use, copy, modify, adapt, translate, publish and distribute world-wide any such content or material by any means and in any media now known or to be developed in the future. To the fullest extent permitted under applicable law, you agree not to assert any moral rights or other intellectual property rights in respect of any use of such content or material by HiLife or third parties authorised by HiLife.


4.2.            HiLife takes no responsibility and assumes no liability for any content or material provided by users of this Website or App. We are not obliged to monitor and review any such content or material. However, we reserve the right to censor, edit, remove or prohibit the transmission or receipt of any such content or material if we deem it inappropriate or in violation of these Terms of Use. During monitoring, the content or material may be examined, recorded or copied, and your use of this Website or App constitutes your consent to such monitoring, copying and review.



5.                  User Ideas


5.1.            HiLife welcomes any comments and feedback from you. However, all ideas, suggestions, proposals, comments or feedback (“Idea”) disclosed or offered by any means to HiLife by you will not be treated by HiLife as confidential or proprietary to you or any third party. HiLife shall have no obligation in relation to your Idea, including any obligation to consider your Idea, to keep it confidential, to return any materials submitted or to acknowledge receipt of your Idea. You agree that HiLife shall be entitled to use and disclose the Idea for any purpose whatsoever, commercial or otherwise, and in any manner as HiLife shall deem fit, without giving any acknowledgement, compensation or reference to you or any third party.



6.                  Third Party Links


6.1.            This Website or App may contain links to websites which are not operated or managed by HiLife (“Other Sites”). All Other Sites are provided only for your information and convenience and not as an endorsement of any third party products or services. HiLife has no control over and does not accept or assume any responsibility for the Other Sites or for any third party products or services. Your use of any Other Sites or any third party products or services is entirely at your own risk.


6.2.            Similarly, third party web sites may link or refer to this Website or App. Such links do not necessarily mean that we are associated or affiliated with or approve of the third party or its goods and services. Your reliance on any third party statements of association or affiliation with us or our approval is at your own risk.



7.                  Third Party Products and Services


7.1.            This Website or App contains information about Merchants (defined in Section 8.1), other users of this Website or App and their respective products and services. All such information is provided only for your information and convenience and not as an endorsement of any Merchant or other user of this Website or App or their respective products or services. You are solely responsible for verifying all information directly with the applicable Merchant or user of this Website or App before relying on such information.


7.2.            Your purchase, order, booking and/or use of any product or service of a Merchant or other user of this Website or App may be subject to specific terms and conditions imposed by the Merchant or other user of this Website of App, including without limitation terms and conditions relating to tax, shipping, delivery, special offers, discounts, refunds, reservations, cancellations and changes. You are solely responsible for verifying these specific terms and conditions directly with the Merchant or other user of this Website or App, before you make a purchase, order, booking or payment for any products or services.


7.3.            Prior to entering into any transaction with a third party, it is your responsibility to check the background of that party, including their place of origin, their address, mode of payment, and any other matters that are important to you.



8.                  Your Dealings with Merchants and other Users


8.1.            You acknowledge that HiLife is not the manufacturer or supplier of any of the products or services displayed or advertised on this Website or App. Instead, HiLife merely provides an electronic marketplace in which you may contact and arrange transactions with suppliers of the products and/or services (each a “Merchant”) or other users of this Website or App. HiLife is not a party to any transactions or communications between you and any Merchant or other user of this Website or App. HiLife has no control over and does not guarantee the quality, safety or legality of the products or services of any Merchant or other user of this Website or App, the ability of any Merchant or other user of this Website or App to sell any item or fulfil any order, the truth or accuracy of any information provided by a Merchant or other user of this Website or App, or that the Merchant or other user of this Website or App will actually complete a transaction.


8.2.            If you have a dispute with any Merchant or any user of this Website or App, you agree that you shall have no recourse against HiLife (or any of our officers, directors, agents, subsidiaries, joint ventures and employees) in respect of such dispute and you hereby release HiLife from any and all claims, demands and damages (actual and consequential) arising out of or in connection with such disputes.


8.3.            HiLife is not responsible and assumes no liability whatsoever, and you shall not hold HiLife responsible or liable for the acts or omissions of any Merchant or user of this Website or App or any dealings whatsoever between you and a Merchant or other user of this Website or App, whether or not such dealings have been facilitated by HiLife or conducting on or through this Website or App.



9.                  User Account Registration


9.1.            To use certain services available on this Website or App, you will be required to register for a user account (“User Account”).


9.2.            Upon successful registration, you will be assigned a password and user ID to access and use the User Account (“passcodes”). You are solely responsible for the proper use and confidentiality of your passcodes. You shall ensure that you have at all times full control of and over the use of all such passcode. HiLife shall be entitled to treat all communications, transactions and other activities occurring under or referable to any such passcodes as having been carried out by you or on your behalf and with your knowledge and authority. HiLife shall not be liable for any losses, damage, costs, fees or expenses arising out of or in connection with any communication, transaction or activity carried out under or referable to any passcodes assigned to you.


9.3.            All User Accounts are non-transferable. You shall not allow any third party to use the User Account assigned to you without HiLife's prior written approval.


9.4.            You may only maintain one User Account at any one time. Any additional User Accounts shall be subject to HiLife’s prior written approval.


9.5.            In applying for registration of a User Account, you represent and warrant to HiLife that (a) all registration information you provide is true, accurate, current, and complete to the best of your knowledge and belief and that you will promptly inform us of any changes to such information by updating your User Account profile; (b) you are at least 21 years of age and capable of forming legally binding contracts; and (c) you are and will be legally, financially and morally responsible for all activities that occur under your User Account. You agree to provide HiLife with such proof of identity and other documentary evidence as we may reasonably request or require in order to verify our records of your personal particulars.


9.6.            All User Accounts must be registered with a valid personal email address that you access regularly, so that, among other things, HiLife may communicate with you by email in respect of the management and administration of your User Account. Any User Accounts which have been registered with someone else’s email address or with temporary email addresses may be closed by HiLife without prior notice. HiLife may require users to re-validate their User Accounts from time to time in order to ensure that the User Accounts are still active and registered with a valid email address.


9.7.            HiLife reserves the right to close any User Account if we believe that the user of the User Account is using proxy IPs (Internet Protocol addresses) in order to attempt to hide the use of multiple registration accounts, or if a non-Singapore user pretends to be a Singapore user, or disrupts the smooth operation of this Website or App in any way or disrupts or annoys other users of this Website or App.



10.              Vouchers


10.1.        You may use this Website or App to purchase vouchers (each a “Voucher”) for products and/or services advertised on this Website or App (each a “Deal”) only if you are the registered holder of a User Account.


10.2.        Once you have purchased a Voucher, you may only redeem the Voucher for the Deal described in the Voucher by presenting it to the Merchant named in the Voucher during the redemption period identified in the Voucher (the “Redemption Period”), subject always to these Terms of Use and any terms and conditions stated on the Voucher. Any attempted redemption of a Voucher which is not consistent with this clause shall be void.


10.3.        The supply of any Deal by a Merchant may be subject to pre-requisites, including without limitation a minimum number of participants or specific weather conditions. For example, a swimming, tennis or other class may require a minimum number of students in attendance or favourable weather conditions. Please review the details of the Deal set out in this Website or App and consult the Merchant in order to ascertain the pre-requisites of the Deal. If you purchase a Voucher for a Deal which is subject to any such pre-requisites, you acknowledge and agree that, if the pre-requisites are not fulfilled for any reason, the Deal may lapse and as a consequence (a) you will not be able to redeem the Voucher even if you were to present the Voucher to the Merchant within the Redemption Period; (b) your payment for the Voucher will not be refunded by HiLife; and (c) any extension of the Redemption Period or provision of substitute products or services shall be at the Merchant’s sole discretion.


10.4.        Each Voucher expires on the date specified on the Voucher.


10.5.        No refunds shall be available for any Vouchers, except at HiLife’s sole discretion.


10.6.        Neither HiLife nor any Merchant shall be responsible for lost or stolen Vouchers or Voucher reference numbers.


10.7.        All prices of Vouchers are inclusive of Goods and Services Tax (GST).


10.8.        You acknowledge and agree that it is the Merchant and not HiLife that is solely responsible for redeeming the Voucher and supplying the Deal. Unless otherwise agreed by the Merchant in its sole discretion, the following terms shall apply to the redemption of Vouchers:


(a)                The reproduction, resale or trade of Vouchers is strictly prohibited. You acknowledge and agree that Vouchers are not transferable, except at the Merchant’s sole discretion. You agree to provide the Merchant with such proof of identity and purchase of the Voucher and such other co-operation as the Merchant may require in order process your request for Voucher redemption.


(b)               If the Voucher is redeemed for less than its face value, there is no entitlement to a credit, cash or new Voucher equal to the difference between the face value and the amount redeemed.


(c)                Vouchers are redeemable in their entirety only and may not be redeemed incrementally.


(d)               The Merchant’s decision on whether or not Vouchers can be combined with any other promotions, vouchers, third party certificates or coupons, is final.


11.              Payment


11.1.        HiLife may use third party services to verify identity, secure and protect your credit card information and process payments made by means of this Website or App (the “Payment Service”).

11.2.        You undertake not to use the Payment Service in an unlawful or fraudulent manner. In particular, you shall not make any online payment using a credit card or payment instrument other than your own or without the prior consent of the lawful holder thereof.


11.3.        You agree to cooperate in relation to any financial crime screening that is required and to assist us in complying with any prevailing laws or regulations in place.


11.4.        You shall be responsible to resolve any disputes with your credit card company on your own.


11.5.        Without prejudice to the other provisions of these Terms of Use, HiLife shall not be responsible for any malfunction in any computer system, software or any Internet access service provider that may affect the accuracy or timeliness of the online transmission of payment instructions. HiLife also shall not be responsible if any credit card or other information provided is incorrect or if payment instructions are not given sufficiently in advance to allow for timely payment or if payment instructions cannot be carried out for any reason beyond our control.


11.6.        HiLife will not entertain any requests for refund of payments made, except in cases of excess payment due to an error by the Payment Service. HiLife will refund sums paid in excess by such means as we may deem fit but we shall not be obliged to make any payment of interest or any compensation to you in respect any such excess payment.


11.7.        The following terms govern the use and redemption of hiCredit. These terms and conditions apply except where otherwise required by law. This hiCredit can only be used for purchases of certain services and products made available on hiLife mobile application. You must have a hiLife mobile application account and accept the hiLife Terms of Use and Privacy Policy to use hiCredit. You must have, or download hiLife mobile application in order to purchase the available services and products. hiCredit is not transferable, not exchangeable, and not redeemable for cash, and is void where prohibited by law.


11.8.        HiLife reserves the right, in our sole discretion, to terminate or modify this promotion. This hiCredit offer applies only to qualifying services and products.


11.9.        HiLife reserves the right, at our sole discretion, without prior notice and without liability to any person, to reject any order or purchase without assigning any reason.


12.              Acceptable Use Policy


12.1.        You undertake that, when browsing, accessing or using this Website, or downloading, installing or using this App, or communicating or transacting with HiLife, any Merchant or any other user of this Website or App, you shall not do or attempt to do or permit any other person to do or attempt any of the following:


(a)               Engage in or encourage any conduct or make any statement which is or is likely to be in contempt of court or in breach of confidence, or in violation of any intellectual property rights, rights of personality, publicity or privacy or any other third party rights.


(b)               Engage in or encourage any conduct or make any statement which is or is likely to be considered a criminal offence, give rise to civil liability, or otherwise be contrary to the law of or infringe the rights of any third party in any country in the world.


(c)                Engage in or encourage any conduct or make any statement which is or is likely, in HiLife’s opinion, to restrict or inhibit any other person from properly using or enjoying this Website or App.


(d)               Furnish false, inaccurate or misleading information, use credit/debit card details fraudulently, enter into fraudulent interactions or transactions with HiLife or any third party (including by entering into interactions or transactions purportedly on behalf of a third party where you have no authority to bind that third party or by using a false or fictitious identity).


(e)               Incite hatred against any ethnic, religious or any other minority or engage in or encourage any conduct or make any statement which may be defamatory, libelous, inflammatory, sensitive as to race, religion or gender, threatening, of an indecent, obscene or menacing character, blasphemous or otherwise offensive to any individual or group.


(f)                 Engage in or encourage any conduct or make any statement which is not or is not likely to conform to accepted Internet practices and practices of any connected networks.


(g)               Use this Website or App for any purpose other than which HiLife has designed them or intended them to be used.


(h)               Interfere with the proper working of this Website or App or any activities conducted on this Website or App.


(i)                 Circumvent, manipulate, undermine or bypass any limits, restrictions, controls, rules or requirements imposed by HiLife to regulate the access to and use of this Website or App.


(j)                 Distribute or post spam, chain letters, or pyramid schemes.


(k)               Distribute materials (including computer viruses, logic bombs, Trojan horses, worms, harmful components, corrupted data or other malicious software or harmful data) that may harm this Website or App, or the interests or property of other users of this Website or App.


(l)                 Harvest or otherwise collect information about other users of this Website or App, including email addresses, without their consent.


(m)             Intercept any communications transmitted by way of a telecommunications system.


(n)               Access or use this Website or App in such a way as to, or commit any act that imposes or is likely or calculated to impose an unreasonable or disproportionately large load on HiLife’s infrastructure.


(o)               Execute any form of network monitoring which will intercept data not intended for you.


(p)               Copy, reproduce, modify, create derivative works from, distribute, or publicly display any content from this Website or App without the prior express written permission of the HiLife and applicable third party.


12.2.        On the issue of whether or not you are in violation of the acceptable use policy stated in Section 11.1, HiLife’s decision shall be final, conclusive and binding on you.



13.              Disclaimer of Liability




13.2.        HiLife also does not warrant the security, confidentiality, authenticity or integrity of any communications and data transmissions over the Internet as such risks cannot be eliminated from communications and data transmissions over the Internet. HiLife further does not warrant that any communications via this Website or App will be transmitted accurately, reliably, in a timely manner or at all. Accordingly, the transmission of any communication or data over the Internet, whether through this Website or App or otherwise, shall be solely at your own risk.


13.3.        You are solely responsible for obtaining at your own expense the Internet connectivity, telecommunication links, computing hardware and software necessary for access to and use of this Website or App. HiLife shall not be liable for any telecommunications or other costs or expenses that you may incur to use and access this Website or App, nor shall HiLife be responsible for your use of incompatible or unauthorized device or software.



14.              Limitation of Liability


14.1.        To the extent permissible by law, HiLife, our licensors and our respective holding companies, subsidiaries, subsidiaries of our respective holding companies, affiliates, officers, directors, members, employees, attorneys and/or agents (each a “HiLife Party” and collectively the “HiLife Parties”) shall not be liable to you or any third party for any indirect, incidental or consequential losses or damage whatsoever, including without limitation loss of revenue, loss of actual or anticipated profits, loss of contracts, loss of the use of money, loss of anticipated savings, loss of business, loss of opportunity, loss of goodwill, loss of reputation or loss of, damage to or corruption of data, even if any of the HiLife Parties has been advised of the possibility of such loss or damage.


14.2.        Save as provided in Clause 16.3, the entire liability of the HiLife Parties to you, whether in contract, tort, including negligence, or otherwise, shall in no circumstances exceed, in aggregate, a sum equal to the greater of: (a) S$50; or (b) 110% of any aggregate amount paid by you to HiLife in the 12 months preceding the date on which the cause of action arose.


14.3.        The entire liability of the HiLife Parties to you for loss of or damage to (or another person’s) physical property or data caused by HiLife, our employees, subcontractors or agents acting within the course of their employment or appointment, shall not exceed S$10.



15.              Indemnity


15.1.        You shall defend, indemnify and hold harmless the HiLife Parties from and against any and all claims, costs, damages, losses, liabilities and expenses (including attorneys’ fees and costs) arising out of or in connection with: (a) your misuse of this Website or App, (b) your misuse of a Voucher, (c) your dealings with any Merchant and/or (d) your violation or breach of any of these Terms of Use or the applicable law.



16.              Modifications, Suspension or Termination


16.1.        HiLife reserves the right to, at any time, without prior notice or compensation (a) modify any part of this Website or App, including without limitation by adding, removing or changing any of its contents or functionalities or any information regarding a Merchant or its products or services, or (b) suspend, withdraw, restrict or terminate access to this Website or App.


16.2.        HiLife reserves the right to, at any time, without prior notice or compensation to suspend, revoke or restrict your access to and use of this Website or App or any User Account we believe is connected to you, or remove or modify any content or material posted or otherwise made available by you or through a User Account we believe is connected to you if: (a) you have breached or we suspect that you may or will breach any of these Terms of Use, (b) your User Account is or has been inactive for a prolonged period of time; or (c) we believe there are security reasons for doing so.


16.3.        HiLife reserves the right to block access to and/or to edit or remove any content or material which we believe is posted or made available in violation of these Terms of Use.


16.4.        HiLife’s exercise of any rights under these Terms of Use is without prejudice to any other rights or remedies which we have hereunder or under any applicable law.




17.              Personal Data Protection


17.1.        HiLife handles your personal data in accordance with our Privacy Policy. By using this Website or App, you consent to such handling of your personal data.



18.              Force Majeure


18.1.        HiLife shall not be liable for any failure to perform any obligations under these Terms of Use if such failure results from causes beyond its reasonable control, including without limitation acts of God, civil or military authority, civil disturbance, wars, strikes, lightning, fire, flood, extremely severe weather, strike, lock-out, labour dispute, riot, failure of any telecommunications or computer system, requirement of any applicable law, accident (or by any damage caused by any of such events).



19.              Notices


19.1.        Any notice to be given under these Terms of Use to HiLife shall be in writing and sent by hand or pre-paid registered mail to HiLife Limited, 60 Paya Lebar Road, #09-17 Paya Lebar Square, Singapore 409051 and marked “Attention: Legal Department”, unless otherwise notified by HiLife.


19.2.        Any notice to be given under these Terms of Use to you shall be in writing and sent by hand, pre-paid registered mail or by email to the address or email address you provide when you register for a User Account, update your User Account profile or otherwise communicate with us.


19.3.        Notices sent as described in above shall be deemed to have been received: (a) in the case hand delivery, on the day of delivery; (b) in the case of pre-paid registered mail, three (3) working days from the date of posting and (c) in the case of email, within 24 hours after sending, unless the sending party receives a notice that the email address is invalid.



20.              Governing Law and Dispute Resolution


20.1.        These Terms of Use shall be governed by and construed in accordance with Singapore law and you hereby submit to the non-exclusive jurisdiction of the courts of Singapore.


20.2.        The application of 1980 United Nations Convention on Contracts for the International Sale of Goods is expressly excluded.



21.              Amendment of these Terms of Use


21.1.        HiLife may amend these Terms of Use at any time by posting the amended terms on this Website or App, and all amended terms shall be effective immediately after they are posted.


21.2.        No amendment of these Terms of Use by you shall be binding on HiLife unless it was made in writing and signed by you and HiLife.



22.              Rights of Third Parties


22.1.        These Terms of Use apply equally to and are for the benefit of the HiLife Parties and each HiLife Party shall have the right to assert and enforce the provisions of these Terms of Use directly or on its own behalf. No other third party shall have any right to enforce any of these provisions under the Contracts (Right of Third Party) Act (Cap.53B) or any other theory of law.



23.              General


23.1.        These Terms of Use constitute the entire agreement between you and HiLife and supersedes and excludes any prior agreement, understanding or arrangement between the parties, whether oral or in writing, on this subject matter. Except as expressly stated in these Terms of Use, all warranties, conditions and other terms, whether express or implied, by statute, common law or otherwise are hereby excluded to the fullest extent permitted by law. These Terms of Use shall be binding upon and inure to the benefit of you and HiLife and our respective successors and permitted assigns. You shall not assign your rights or delegate or transfer your obligations and duties under these Terms of Use to any third party without HiLife’s prior written consent. HiLife may freely assign our rights or delegate or transfer our obligations and duties under these Terms of Use. Any waiver of rights shall be in writing and shall not prevent you or HiLife from exercising the same or any other right in future. The invalidity, illegality or unenforceability of any part of these Terms of Use shall not affect the validity, legality and enforceability of the other parts of these Terms of Use. Nothing in these Terms of Use creates a joint venture, partnership, relationship of employment or agency between you and HiLife. You do not have authority to contract on behalf of or bind HiLife. The rights and remedies under these Terms of Use are cumulative and not exclusive of any other right or remedy provided by law or equity. The headings used in these Terms of Use are included for convenience only and will not limit or otherwise affect the provisions herein.


Privacy Policy


This Privacy Policy describes how Hilife Interactive Pte Ltd and its holding company or companies, subsidiaries and subsidiaries of its holding company or companies (collectively “HiLife”, “we”, “us”, “our”) handle your personal data.


1.    Protecting you


The HiLife website www.hilife.sg (“Website”) and HiLife mobile application (“App”) are owned and operated by Hilife. This Policy applies to you if you browse, access or use this Website, or download, install or using this App. Where this Policy uses a word starting with a capital letter which is not otherwise defined, that word will have the same meaning as used in the terms and conditions of the Website and/or App.


This Policy explains what personal data we collect, how we use and/or share this personal data, and how such personal data is maintained by us. By browsing, accessing or using this Website, or by downloading, installing or using this App, you signify your acceptance of this Policy. If you do not agree to the terms of this Policy, whether in whole or part, you should not apply to use or use this Website or App.


Please read this Privacy Policy carefully and check back periodically as we update it from time to time. Each time you use the App and/or Website, you signify your agreement to the latest version of this Privacy Policy that is in force.


2.    How to contact us


If you have any concerns or questions regarding this Policy or if you wish to made a request to HiLife to access to or correction of your personal data, please do not hesitate to contact us at:


HiLife Interactive Pte Ltd

c/o Group Legal & Corporate Compliance

60 Paya Lebar Road,

Paya Lebar Square #09-17

Singapore 409051


Email: ma@hilife.sg


3.    What personal data we collect


Personal data means any data about an individual who can be identified from that data. It includes without limitation an individual’s name, identity card, passport or other identification number, telephone numbers, address and email address.


We collect personal data that is volunteered by you when you use this Website or App, such as when you apply for a User Account or respond to specific information requests explicitly presented to you by HiLife. Depending on what you use this Website or App for, HiLife may require additional information, such as billing information, including details of your chosen payment mechanism, such as credit card details).


HiLife automatically receives and records some information from your browser or mobile phone when you visit or use this Website or App, such as your IP (Internet Protocol) address, cookies and data about which pages you visit on the site through the use of log files provided by our third-party tracking-utility partners. This information helps us analyze and understand how the site works for our customers. We may also collect your IP address to help diagnose problems with our server, and to administer this Website or App. An IP address is a number that is assigned to your computer when you use the Internet. Your IP address is also used to help identify you during a particular session and to gather broad demographic data.


If you connect to or register for a User Account for this Website or App by using an external third-party application, such as Facebook, or an app developed using the HiLife API, HiLife may receive some data from those connected third-party applications. Connecting your HiLife account to third-party applications or services is optional. You can revoke your permission to connect your account to the external app by changing your HiLife account settings.


HiLife may also collect personal data from you by the following means:


·         From application or registration forms or other similar forms submitted to HiLife;

·         From publicly available sources such as telephone directories;

·         From HiLife’s social media pages, if you follow, like or are a fan of such pages;

·         From credit reporting agencies;

·         When you interact and communicate with HiLife at any events or activities;

·         When you enter contests organized by HiLife;

·         From various entities or divisions under HiLife;

·         From your use of other websites operated by HiLife; and

·         From cookies used on our websites.


4.    How we use personal data


We will use the personal data that we collect about you lawfully (in accordance with the Data Protection Act 2012 (the “Applicable Law”)).


HiLife uses personal data collected from you for the business and activities of HiLife which shall include without limitation, the following:


·         for identification and authentication purposes;

·         to perform the HiLife’s obligations in respect of any contract entered into with you;

·         to provide you with any service you have requested;

·         where you have requested to download and use the App to process your request, to deliver the App to you and to provide you a license for the use of the App;

·         to process your participation in any events, activities, focus groups, research studies, contests, promotions, polls, surveys or any productions and to communicate with you regarding your attendance thereto;

·         to process, manage or verify your application for a User Account and to provide you the benefits offered to User Account holders;

·         to validate your bookings and process payments for products or services you have requested;

·         to understand and analyze our sales as well as your needs and preferences;

·         to develop, enhance and provide products and services to meet your needs;

·         to facilitate or enable any checks as may be required pursuant to the Terms of Use;

·         to respond to questions, comments and feedback from you;

·         where you are a User Account holder or where you have requested for it, to send you alerts, newsletters, updates, mailers, promotional materials and notices of special privileges and festive greetings from HiLife, its partners, advertisers and/or sponsors;

·         where you are a User Account holder or where you have requested for it, to notify and invite you to events or activities organized by HiLife, its partners, advertisers, and/or sponsors;

·         to respond to questions, comments and feedback from you;

·         to communicate with you for any of the purposes listed in this Policy;

·         for internal administrative purposes, such as auditing, data analysis, database records and reporting purposes within the HiLife group of companies;

·         for purposes of detection, prevention and prosecution of crime;

·         for HiLife to comply with its obligations under the Applicable Law;

·         to respond to governmental enquiries (or enquiries from a legal, governmental or quasi-governmental or local authority agency or Internet protection agency of any type);

·         to comply with a valid legal process or procedure; and

·         to protect our rights or property, this Website or App, and/or other users of this Website or App.


HiLife may also collect, use and disclose your personal data for any other purpose which is permitted or required under the Applicable Law.


5.    Choice & control over your personal data


HiLife provides you with the means to access, update, edit or delete certain personal data related to your User Account. You can change or delete such data as desired in your User Account settings.


You may also request for access to and/or correction of your personal data by contacting us at any time.

HiLife reserves the right to impose a fee for such access of your personal data in such amounts as permitted by Applicable Law.


In respect of your right to access and/or correct your personal data, HiLife has the right to refuse your requests to access and/or make any correction to your personal data if permitted or required to under the Applicable Law.


If you have optionally connected your account to an external, third-party application, such as Facebook, or an app developed using the HiLife API, you can remove permission for such connection by changing your account settings. If you do not wish for your personal data to be collected via cookies on our websites, you may deactivate cookies by adjusting your internet browser settings to disable, block or deactivate cookies, by deleting your browsing history and clearing the cache from your internet browser.


You may also request HiLife to limit the purposes of use of your personal data and/or stop using your personal data for any purpose. However, please recognize that if you do not permit us to use the personal data we require, it may not be possible for us to work with you or provide you with the products, services or information that you want.


If you no longer wish to use HiLife’s services or receive service-related messages, then you may close your User Account. If you want to close your User Account, please contact us. While we are ready to assist you in closing your User Account and removing you active profile, we may not always be able to delete records of past interactions and transactions. For example, we are required to retain records relating to previous bookings and purchases for financial reporting and other compliance reasons.


6.    Messages from HiLife


On occasion, HiLife will send you messages. The default required form of communication is email or mobile notifications via the App. If you sign up for SMS notifications, HiLife may also contact you by text message when applicable.


Some messages from HiLife are service-related and required for holders of User Accounts. Examples of service-related messages include, but are not limited to: a welcome/confirmation email when you register your User Account, notification of offers or sales, or correspondence with HiLife’s support team. These messages are not promotional in nature as they are part of the services provided to User Account holders. You may not opt-out of receiving such service-related messages from HiLife, unless you close your User Account.


As a User Account holder, HiLife may also send you messages related to certain features on the Website, App or your activity. HiLife may also send you news or updates about changes to the Website, App or our services. By default, you will receive these messages via email, but you may choose to opt-out of getting certain emails under your User Account settings.


HiLife offers optional email newsletters. You must opt-in or subscribe to begin receiving newsletters. If you are a User Account holder, you may subscribe or unsubscribe from optional newsletters under your User Account settings or by following the instructions contained in the newsletter emails. If you do not hold a User Account, you may subscribe by providing an email address, which will only be used by HiLife for these newsletters, and you may unsubscribe from newsletters by following the instructions contained in the newsletter emails.


User Account holders may share with their friends’ links to the Website or App using a convenient “Email” feature on certain pages. If you choose to use this share by email or text feature, HiLife will ask for the information needed to send the message, such as your friend’ s email address or mobile phone number. HiLife will then automatically send your friend an email message, inviting your friend to visit the site. We won’t use your friend’s email address or mobile phone number for any other purpose. Your friend may opt-out of receiving future similar sharing emails from HiLife by following the instructions in the email.


A contact-importer feature, if available, helps User Account holders locate and connect with their friends and contacts who may also hold User Accounts with HiLife. If someone in your contact list is not already a User Account holder, you may invite them to register for a User Account. You may preview the invitation before HiLife generates and sends it. Recipients of invitations may opt out of receiving future invitations by following instructions in the invitation message.


If you provide HiLife with the personal data of a friend, contact or any other individual, you must ensure, and HiLife will assume that you have taken all necessary steps to ensure, that you have informed him/her of the purpose for which you are disclosing his/her personal data to HiLife and that he/she has consented to such disclosure and to receive communications from HiLife.


7.    Market research


Occasionally, we ask our customers to complete market research surveys. Survey results are aggregated and shared with our advertisers, sponsors and affiliates in a manner that does not disclose personal data.


8.    Sharing & disclosure of personal data


A variety of third party merchants may offer promotions or sell products or services to you through this Website or App. HiLife may work with such merchants to offer you the chance of purchase vouchers for their products and services on this Website or App. Due to the nature of our business model, if you purchase a voucher or otherwise enter into a transaction with the merchant through this Website or App, we may share information that is related to such transaction with the merchant in order for it to provide you with the products or services that you have requested for, or in order to achieve any of the other purposes set out in this Policy. HiLife may also share aggregated demographic information with such merchants, who are our business partners.



HiLife may release your personal data to a third-party in order comply with a subpoena or other similar legal procedure, or when we believe in good faith that such disclosure is necessary to comply with the Applicable Law; prevent imminent physical harm or financial loss; or investigate or take action regarding illegal activities, suspected fraud, or violations of HiLife’s Terms of Use. We may disclose personal data to third parties, as we in our sole discretion believe necessary or appropriate, in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity. In such events, HiLife may disclose name, address, country, phone number, email address and company name.


HiLife employs agents, subcontractors, service providers to perform tasks on our behalf, and we need to share your personal data with them to provide products and services to you or to otherwise achieve any of the other purposes set out in this Policy. Examples include but are not limited to fulfilling orders, processing payments, handling billing disputes and collections, analyzing data, providing marketing assistance and providing customer service. We may therefore share your personal data with such third parties. However, it is our policy not to sell or pass any personal data to any organizations outside HiLife for their marketing purposes without your consent.


HiLife may partner with third-party services for fraud prevention and/or identity verification.


When you a load a page on HiLife that has a social plug-in from a third-party site or service, such as a Like or Send button, you are also loading content from that third-party site. That site may request cookies directly from your browser. These interactions are subject to the privacy policy of the third-party site.


The third parties referred to above include without limitation:


·         HiLife’s partners, which include parties with whom HiLife collaborates with for certain events, programs and activities;

·         Merchants providing goods and services on the Website or the App;

·         Event management companies and event sponsors;

·         Marketing research companies;

·         Service providers, including, information technology (IT) service providers for infrastructure, software and development work;

·         Professional advisors and external auditors, including legal advisors, financial advisors and consultants;

·         Other entities within HiLife; and

·         Government authorities to comply with statutory, regulatory and governmental requirements.


We can only speak for ourselves; this Policy does not apply to the practices of third parties that HiLife does not own or control, or individuals that HiLife does not employ or manage. If you provide your information to others on the Website or App or throughout the Internet, different rules may apply to the use or disclosure of the information you provide to them. HiLife does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. HiLife is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the HiLife site. We encourage you to ask questions before you disclose your personal data to others.


Please note that as part of any personal data sharing which we list above, your personal data may be transferred to, stored, used and processed in a jurisdiction outside Singapore in order to achieve any of the purposes set out in this Policy. The terms of this Policy will continue to apply the personal data so transferred. You consent to the transfer of your personal data outside Singapore on these terms.


9.    Cookies & tracking technologies


HiLife uses a variety of technologies to help us better understand how people use our site and services.


A cookie is a small data file sent from a web site to your browser that is stored on your computer’s hard drive. HiLife uses cookies for a number of purposes, including to access your information when you sign in; keep track of preferences you specify; display the most appropriate content based on your interests and activity on HiLife; estimate and report HiLife’s total audience size and traffic; conduct research to improve our content and services.


You can configure your browser’s settings to reflect your preference to accept or reject cookies. If you reject all cookies, you will not be able to take full advantage of HiLife’s services.


We employ a software technology that to help us better manage content on our site by informing us what content is effective. The technologies are tiny graphics with a unique identifier similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to your personal data.


We use Flash cookies (a.k.a local shared objects or LSOs) to store some of your viewing preferences on our site. Flash cookies are used to collect and store information, but differ from browser cookies in the amount, type and manner in which data is stored. HiLife does not tie the information gathered by Flash cookies to your personal data.


HiLife may partner with third-party services who may use various tracking technologies, such as browser cookies or Flash cookies, to provide certain services or features. These technologies allow a partner to recognize your computer each time you visit HiLife, but do not allow access to personal data from HiLife. HiLife does not have access or control over these third-party technologies, and they are not covered by our privacy statement.


10.         Emails


Please note that we may email you for the following purposes:


(a)   as part of the Service.

(b)   after registration of your User Account, notifying you of your User Account details;

(c)    as reminder emails about the services we offer (particularly if you have not used them yet or not used them for a while);

(d)   to send you information or Vouchers which you have asked for;

(e)   as a newsletter;

(f)     as promotional emails; and

(g)   to offer related services to you from HiLife.


However, in terms of any marketing or promotional emails we may send, we will always give you the chance to opt-out (or unsubscribe) from them in the future.


11.         Security and retention


The security of your personal data is important to us. Your HiLife account information is protected by a password. It is important that you protect against unauthorized access of your account and information by choosing your password carefully, and keeping your password and computer secure by signing out after using our services. HiLife encrypts sensitive information (such as credit card number) using secure socket layer technology (SSL). HiLife follows generally accepted industry standards to protect the personal data submitted to us, both during transmission and once HiLife receives it. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. You undertake to treat your username, password and order details confidentially and not make it available to unauthorized third parties. We cannot assume any liability for misuse of your HiLife username, password or order details, except as stated in the Terms of Use.


HiLife will retain your information for as long as your account is active or as needed to provide you services. If you no longer want HiLife to use your information to provide you services, you may close your account. HiLife will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


12.         No Spam, Spyware, or Virus


Spam, spyware or virus is not allowed on the Website or App. Please set and maintain your communication preferences so that we send communications to you as you prefer. You are not licensed or otherwise allowed to add other users to your mailing list (email or physical mail) without their express consent. You should not send any messages which contain spam, spyware or virus via the Website or App. If you would like to report any suspicious message, please contact us.


13.         Retention of personal data


We will only keep your personal data for as long as we are either required to by law or as is relevant for the purposes for which it was collected.


14.         HiLife’s Right


You acknowledge and agree that HiLife has the right to disclose your personal data to any legal, regulatory, governmental, tax, law enforcement or other authorities, if HiLife has reasonable grounds to believe that disclosure of your personal data is necessary for the purpose of meeting any obligations, requirements or arrangements, whether voluntary or mandatory, or for the purpose of cooperating with an order, an investigation and/or a request of any nature by such parties. To the extent permissible by the Applicable Law, you agree not to take any action and/or waive your rights to take any action against HiLife for the disclosure of your personal data in these circumstances.